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The operator attends a range of tourism industry events in both China and the UK, including WTM London and the World Travel Fair in Shanghai. Download Visit Britains guide to using sustainability to promote your business. It has provided services for a range of corporate clients, many of which are featured on its website, and features a range of gallery images to showcase its products. This includes: The variety of stakeholders involved in MICE tourism indicates the potentially wide ranging economic impacts of MICE tourism. However, the approach to this market is fundamentally different from that of leisure tourism. MICE: Required skills The expertise required to excel in MICE tourist management is based on interpersonal, creative, organizational and technical skills. Thus, creating the possibility of exchange of information among this number of people is fundamental. Major international congresses exponentially increase hotel occupation and service consumption of local services. Examples include: The main OTAs that serve the MICE market are Expedia and Booking.com for booking flights, hotels and car hire. Looking from inside: what experts in the field say. Every European country has different rules and you should do your own research to find out what they are. The globalised world in which we live, together with our current ecosystem where huge companies with an international presence emerge can make us think that business tourism is a recent phenomenon. +34 932 749 515 Innovative creativity is needed to design original event concepts, select the right venues and market effectively. It is important to listen to what employees have to say, as they feel valued and, consequently, improve productivity. Well, in this article I am going to change that! s/n,Partida del Moralet, 03502 Benidorm, Alicante, Espaa, Phone : +34 96 500 43 00Email : comercial@grandluxorhotel.com, This site is protected by reCAPTCHA and the Google, Meetings with partners, clients or workers, Attending corporate events related with the workers activity (congresses, seminars, fairs, showrooms). This is far from true. This represented a contribution of 1.5% of the national GDP. According to the Brazilian Association of Events Companies (ABEOC Brazil), there are around 10,000 venues available for hire, and the MICE industry generates more than R$ 67 billion (11 billion) annually. If changes are required or issues or problems arise, meet that challenge with a can do attitude to meet their needs. You should use this down time to prepare your MICE travel product for a health and safety-conscious European business traveller. Meeting is a gathering of two or more . Let us take a look. Thanks to this, you do not have to carry the documents,and do everything almost automatically and remotely,which in the end will allow you to travel without restrictions almost all over the world. | Travel Is The Best Education! Your email address will not be published. European tour operators that sell MICE products to European business tourists are bound by strict regulations to ensure the safety of their travellers and to protect them financially. This ranges from small meeting to large meetings. Travellers are willing to travel beyond the business destination for leisure. Generates increased tourism expenditure as business travellers usually spend more than leisure tourists. Reprinted by permission. You can then assess where the gaps in the market are and how you can add value to your product to generate more sales. Reported challenges faced by the MICE sector in China include improving sustainability and meeting the increased need for professionals in business travel, events and hospitality. Conferences are often important networking events and have been a prominent part of the business tourism industry to date. It is continuously cited in the 1st position of Meeting City ranking of Union of International Associations (UIA). This means that hybrid events (a mix between virtual and in-person events) are likely to increase. The operator has embedded sustainability into its business events and tools, through initiatives such as eco-friendly products for all MICE events, recycling/reusing where possible, offering local and in-season food produce, restricting use of plastic bottles, using digital/mobile platforms instead of paper and reducing waste. Through what channels can you get MICE tourism products on the European market? In addition to compromising productivity, demotivation also has negative consequences for the employee, such as increased stress, Burnout syndrome and even depressive conditions. Therefore, local and regional travel for smaller meetings/events is likely to resume more quickly than large conferences and exhibitions in long haul destinations. In other words, social gatherings, parties, conferences and celebrations are responsible for showing the public that business is going well. The MICE market is very complex and there are many interlinked services provided by a wide range of suppliers. The Thailand Convention and Exhibition Bureau (TCEB) promotes, develops, regulates and facilitates MICE to an international market. The companies associated with this municipal body will play an important and even more central role in the capital's MICE . It is a must to maintain an updated network of contacts and good relationships you your peers. Meetings are typically held in hotel conference rooms or at convention centers. According to a recent study carried out at European level, Spain is the leading destination for receiving MICE tourism, followed by France, Germany, Italy and the United Kingdom. Organizing a MICE event will bring advantages to your company and its workers. Recently there has been an industry trend toward using the term "meetings industry" to avoid confusion from the acronym. A closer look at the four pillars of MICE The event brought together suppliers and buyers and it was hoped to stimulate continued business so the industry will be ready to compete internationally when borders reopen. Exhibitions will often include stalls, breakout rooms, discussion points, presentations and opportunities for networking. Above all, the secret to be highlighted here is: whos the client? Benidorm a Finestrat. Therefore, MICE products are highly price-sensitive and buyers will be looking to get the best value possible. However, while they will not necessarily expect the level of service they would get in a luxury hotel, it is important that the quality of the accommodation is good, clean, and safe. Average spending: The other key point of MICE tourism is the high level of average spending, which is 30% higher than that of leisure tourism. Individual business customers may book a bleisure experience through an OTA or directly with a tour operator, covering the cost themselves or within a budget set by the business. There are significant advantages for destinations that have a strong MICE offering: The MICE sector has very high expectations of service and quality and travel management companies commit to a high duty of care for their business travellers. Lastly, developing MICE services is the perfect opportunity to enhance a hotels reputation and profile, besides its profitability. Video conferencing platforms like Microsoft Teams and Zoom were widely used to conduct meetings. As we will see in the following section, the reality of business tourism from 2020 has suffered a setback as a result of the Covid 19 health crisis.Although 2023 is forecast to be the year when there is a return to the previous figures, 2019 and before can give us a clear indication as to the importance of business tourism in Spain. 150 types of tourism that are trending right now, Industry players in the MICE tourism sector. The State Statistical Office of North Rhine-Westphalia, IT.NRW, registered 3.2 million arrivals and 5.6 million overnight stays in Cologne . For more information about developing suitable travel products for a variety of tourism niches, consult CBIs. A European poll found that changing habits during the pandemic and concern over climate change led to four in 10 business travellers planning to fly less. They are hyper-focused events that drum up business and help employees to network and build lasting professional relationships. If your business is involved in providing the MICE industry with technology services, you will need to be up to date with knowledge of the IT market and what technological services are required to service the event/meeting. hbspt.cta._relativeUrls=true;hbspt.cta.load(216693, 'cd309df3-49e8-4753-97d4-c88aba9b40af', {"useNewLoader":"true","region":"na1"}); A number of global events focus on MICE travel, especially the incentive niche, many of which are organized by Questex Travel Group (formerly MEET). The platform can be used to promote upcoming MICE events for tradeshows, hotels, conventions bureaus and other business events. Agree by clicking the 'Accept' button. MICE tourism is an important part of the tourism industry in the South American region. This niche hospitality market has seen hotels having to create jobs for innovative meeting planners and professional conference services staff, as well as develop industry-specific programs to add new dimensions to their overall service infrastructure. Their psychological psyche makes MICE industry a perfect place to continue to grow personally and professionally, she continues. Download these, Familiarise yourself with MICE publications, resources and online directories to keep abreast of trends and events. Besides, one needs to go out there and explore. Luxxury MICE is a business travel management company with offices in several locations including Mumbai and New Delhi, which designs bespoke corporate travel itineraries for the domestic and international market. OTAs are also often used by individual business travellers who make their own direct arrangements for their leisure time. MICE travelers also usually spend 17.5% more than leisure tourists. MICE tourism is an important part of the tourism industry in the South American region. As a business you can play a role in the facilitation of the event itself, or . This is in part due to a growing population worldwide. [citation needed] Today it is usually used to boost hotel revenue. Over the years, Going Places Tours & Travel Zambia has also included business travel in its strategic plan. Large groups always traveled on business. Business travel is an important sector of tourism which includes tourists who attend congresses, conferences, exhibitions, incentive travels, events and business corporate travels. Bleisure experiences may be included and costed within a whole business travel package for the delegate(s). For the tourism sector: The MICE sector is a dynamic element of tourism thanks to the following qualities: Seasonality: This type of tourism is maintained throughout the year and allows business to be generated outside of the high seasons of summer and Christmas, which is when leisure tourism moves the most. The website is published in English and Russian. The order here is: this industry is relationship driven. A few days in a resort, hotel or popular hospitality venue at your companys expense does wonders for employee loyalty. Include a blog on your website and publish content that provides valuable information for your target audience: According to Ascend2, 72 percent of marketers say that creating relevant content was the most effective SEO tactic. Table 1: Characteristics of the MICE Segment, Decision-making Priorities for Meetings/Conferences. MICE travelers also usually spend 17.5% more than leisure tourists. MICE Tourism has a series of distinctive characteristics that set it apart from the remaining subsectors of tourism6: The concentration of the convening of meetings, congresses, conventions, fairs and other corporate events held during the rest of the year, reflecting mostly MICE in tourism is a fast-paced business, which involves an exquisite client management that's reward and the results can be seen right away. You must also establish new booking terms and conditions and clearly state what cancellation and waivers you will offer to your buyers during the pandemic. Therefore, corporate events can function as a motivating action, especially when aligned to meet the wishes of employees. Massive investments in newly built high-quality tourism attractions have made Dubai one of the world's leading international tourist destinations and the fastest . Incentive travel, whether theyre large events or exclusive meetings, involve a lot of prior arrangement. Which trends offer opportunities or pose threats on the European outbound tourism market? Mexico City and Cancun in the Mexico Caribbean region are MICE hotspots on account of excellent facilities including numerous 4 and 5 star hotels and venues. Soft skills such as patience, empathy, teamwork and problem-solving are vital if, for example, a large traveling party from a culturally-specific region are to be greeted with the appropriate welcome drink. Did you know that around 25% of travel is accounted for by business trips? rights Facilities/amenities at destination may be improved to attract businesses, for example, infrastructure, technology, accommodation. Implementing tailor-made MICE services into a hotel infrastructure is a way of securing additional long-term valuable growth. There have been more conferences organised and more exhibitions in recent years than ever before. Usually, were speaking about decision-makers here. Individual business travellers also expect a high level of customer service, safe and comfortable transportation, clean and comfortable accommodations, whether facilities are luxury or more basic, and high-quality catering. There are limited statistics for MICE amongst Gen Z, as they are new to the workplace. Recently there has been an industry trend toward using the term "meetings industry" to avoid confusion from the acronym. Its a compromise of keeping up with the latest trends and not staying left behind. Association for Tourism and Leisure Education and Research annual conference, Business tourism explained: What, why and where, Workation explained: What it means and how it works, The most attractive countries offering the digital nomad visa, 30 fascinating facts about the deserts of Arizona, 16 Fascinating Facts About Boreal Forests, 30 magnificent things Michigan is known for, It facilitates the access to new technology, It provides high yield and return per capita, It enhances the international economic contact, Transport providers (international and domestic), Those who provide pre- and post-conference tour opportunities, Staff at specific venues purpose built centres and hotels, Professional conference and exhibition organisers andcatering services, Social program leaders for delegates and participants, Specialised technical support such as audiovisual services. At Dextail, we are specialized in organizing events for companies and business meetings, and we have extensive experience making a multitude of corporate events a success. They are often in the form of trade shows. To sell your MICE travel product to European business travel operators, consult the CBI study 10 tips for doing business with European tourism buyers. Other industry educators [who?] There is no replacement for the face-to-face networking opportunities that occur during conferences, thus physical conferences will be here to stay, although perhaps to a lesser scale. What are the prices for MICE tourism products on the European market? Incentive travel trips as perks to motivate employees. What does MICE tourism consist of? Thus, instead of tiring training, the event can be the ideal environment to communicate something, in a friendly way, about the work of employees. MICE tourism is here to stay, but much of it has/will continue to move online, meaning that the monetary value is significantly reduced. This blog, How can tour operators contribute to sustainable tourism offers some practical advice. Trust between professionals, suppliers, clients and participants is more important than ever, with a focus on duty of care requirements. Examples include. After all, we can say the meeting and the tourism industries are walking entirely hand-in-hand. This process of marketing and bidding is normally conducted well in advance of the event, often several years, as securing major events can benefit the local economy of the host city or country. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Many business travellers like to choose and book their own accommodations and opt to stay in locally run boutique hotels, private homes, bed and breakfasts (B&Bs) or guesthouses instead of large chain hotels. are recommending the use of "events industry" to be an umbrella term . Since 1841, with the displacement of 540 people to the annual congress of the Antialcoholic Association, MICE tourism has not stopped growing and still has great potential for development. This growth has been particularly prominent in Asia, where tourism in countries such as China and India have increased significantly. Those groups sum up what the meetings industry is and, in general, have a similar overall purpose. MICE is an acronym for the word meetings, incentives, conventions, and exhibitions. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. Considerable market research has been conducted in 2021 to anticipate how the MICE and business travel market might evolve post-pandemic, and most findings are broadly optimistic about the future of the sector. It also indicates the scope of the challenges which must be met in coordinating the activities of different stakeholders to ensure that the MICE tourism industry is sustainable and effectively managed. The attributes of a MICE destination have been shown to have a vital role on the formation of its touristic image. With more than 16,000 kilometers of coastline, more than 6,000 islands and islets, and a well-established tourism industry, Greece presents a prime investment opportunity in the Tourism sector. And corporate events are excellent opportunities to meet experienced MICE professionals, visitorsand o ther MICE delegates. Business travellers from Germany and the UK are keen on bleisure, spending, on average, 3.2 days and 2.8 days respectively on bleisure trips in 2018. In conclusion, MICE business model thrive by keeping up to date with corporate and entrepreneur tendencies. Other points that are highly valued among professionals and attendees are innovation, sustainable solutions, easy access to information and reservations, and the importance of having our own technological and production teams instead of the event. Offering easy-to-use tools and a 24h support team, InEvent empowers businesses to build strong customer relationships through memorable virtual and hybrid experiences. What is the demand for outbound tourism on the European market? It publishes a range of industry news items including a COVID-19 Situation Report, last updated in early June 2021. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window). What impact does it have on Spanish tourism? All rights reserved. The website is translated into Chinese and English. These numbers make MICE tourism one of the main sectors within the tourism industry. So its about understanding what makes people make decisions and with which frequency, what brings them happiness and what motivates them. The strategic agreements covered exchange of best practice, joint promotional campaigns and sharing of key information for mutual benefit. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Don't miss any news and discover the latest trends in event organisation. However, many organisers now add leisure elements to larger events to better engage attendees and create a more memorable experience. MICE tourism acronym stands for Meeting, Incentive Travel, Conferences and Exhibitions. Business tourists activate the economy of the cities they visit by spending an average of 206 euros per day. By 2025, this amount it is predicted to grow to an outstanding US$ 1,5 trillion mark. Its an incredible growth rate that brought Spain to the Top 10 tourism market economies in the world, with China, Japan, Hong Kong, USA, France, Italy, India, Germany and United Kingdom. A trend that is particularly popular among younger business travellers, online travel operator (OTA) Airbnb states that 15% of customers are booking for business travel. Exhibitions provide an opportunity for businesses to showcase their products or services. What is MICE. Convention bureaus may offer financial subsidies to attract MICE events to their city. It specialises in the Eastern European and Russian markets and takes part in a number of international fairs in its key regions each year. Neighbouring countries tend to be under similar restrictions, such as Bangladesh, countries in southern Africa, and other South American countries.